Waste to LifeLook again at what we throw away—and what it could become.

Five practical campaign episodes explore useful second lives for discarded bottles and tyres, followed by community recreations.

5 published episodes + community follow-up

Original Waste to Life bird-feeder campaign image showing a reused plastic bottle hanging from a branch
Original published campaign artwork.

Why this project
matters.

Waste to Life starts with an ordinary object and a different question: could this still serve a useful purpose? The campaign makes reuse visible through planters, a bird feeder, water-grown plants, a litter bin and tyre-reuse ideas, then invites people to try and share their own adaptations.

Start with a real need and materials you already have. Reuse thoughtfully, and keep waste out of the environment.

Explore the
episodes.

5 published episodes. Open any episode to read or watch the original post on LinkedIn.

  1. 01

    A bottle becomes a hanging planter

    The first episode turns a used bottle into a small hanging planter, making room for plants where garden space is limited.

    Document (6 pages)
    View episode
  2. 02

    A bottle becomes a bird feeder

    A reused bottle and simple perches introduce a practical way to support nearby birds. Keep feeders clean and use food suitable for local species.

    Document (4 pages)
    View episode
  3. 03

    From waste to roots

    The third episode explores mint cuttings and plants grown in water using reused containers. A windowsill becomes a place to try growing.

    Two-image post
    View episode
  4. 04

    Bottles become a litter bin

    A bottle-built bin connects reuse with a shared-space problem: giving litter a place to go, alongside a plan for regular collection.

    Document
    View episode
  5. 05

    A second life for tyres

    The final episode explores tyre-reuse and planter ideas as alternatives to dumping or burning. Choose materials suited to their use; avoid tyres for growing food.

    Document (5 pages)
    View episode

The ideas continued in the community

A separate follow-up shares participant recreations, including planters and reused containers. See how people adapted the ideas in their own spaces.

See the community follow-up

There is a place for your perspective

The next chapter
starts with your story.

A lived experience. A local idea. A question worth asking. Start where you are.

Find your way to contribute