One TreeOne tree. Many lives sheltered, supported and connected.

A six-part campaign looking beyond the trunk: the people, animals and everyday places that depend on a tree.

6 published episodes

Original One Tree shared-shade campaign artwork showing people and animals beneath a tree
Original published campaign artwork.

Why this project
matters.

One Tree brings a familiar part of the landscape into focus. Across six episodes, the campaign explores shared shade, the consequences of cutting, cooler streets, air quality, habitat and our responsibility to care for what protects us.

Protect what protects all. Look at the lives around a tree before deciding what happens to it.

Explore the
episodes.

6 published episodes. Open any episode to read or watch the original post on LinkedIn.

  1. 01

    Shared shade

    Workers, children, birds and animals share the shelter of one tree. The opening asks whose lives are supported by the shade we often take for granted.

    Image
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  2. 02

    What cutting a tree takes away

    A story about deforestation and the loss of shelter for people, birds and animals. The consequence reaches beyond the timber.

    Video
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  3. 03

    Streets that cool

    Shade and urban greenery change how a street is experienced. This episode connects familiar streets with the wider question of protecting space for trees.

    Document (3 pages)
    View episode
  4. 04

    Trees and air quality

    An exploration of trees, plants and the air around us. Indoor plants complement a space; they do not replace ventilation or filtration.

    Document (2 pages)
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  5. 05

    A home for other lives

    A tree becomes an apartment complex in this story about birds, habitat and the meaning of home. It invites us to notice who loses shelter when a tree falls.

    Video
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  6. 06

    Wellbeing and the next generation

    The finale brings together shade, wildlife, fruit, soil, wellbeing and care, connecting the value of one tree with the future we share.

    Document (7 pages)
    View episode

There is a place for your perspective

The next chapter
starts with your story.

A lived experience. A local idea. A question worth asking. Start where you are.

Find your way to contribute